What can I promote on Facebook and Twitter via SigNet?

8/30/2016 1:29:44 PM

Signature has a variety of content that can be pushed to your Facebook and Twitter pages very easily!

Your best practice is to plan out a marketing strategy and then determine what you can push over the course of a week from SigNet to your social media accounts.

What can be promoted

  • Cruise and Land Offers
  • Signature Hotels & Resorts
  • Signature Micro-sites:
    • Cruise
    • Destinations
    • Culinary
    • River Cruises
    • Family
    • Groups
    • Alaska
    • Mexico
    • Hawaii
    • Family
    • Celebrations
    • Adventure
  • E-marketing Campaigns
  • The Travel Magazine Online

Once you access any of these Signature areas in SigNet you will then see the Facebook and Twitter icons (Promote Facebook, Tweet this). For Cruise and Vacation offers you will see the Social and Tweet commands on the top right of the results.

When promoting an offer you have the ability to change the title, description and if you want a thumbnail and your agency branding that is already set-up in your agency graphics. Once you have created the promotion you will be given a social media link for both Twitter and Facebook. Choose the one that works or both and drop the URL into your Facebook status or Twitter feed.

Whatever the Signature promotion or source, first look for the Facebook and Twitter icons which are quick access to the above.

Create the Marketing Strategy

With all the information available from Signature through your SigNet account, you can easily come up with a something to promote on your Social Media for that weeks marketing strategy. Start with seeing what is already going out to your clients via the E-marketing Center. Compare that with what the supplier is promoting in Signature Promotions. See what is available from those promotions that is destination specific, micro-site specific, etc. Make a 7 day Social Media posting plan leading up to either the promotion itself or the E-marketing piece that is available. Don't forget to add color to your posts from your licensed image library!

Facebook Mini-Apps

These applications have been designed to be added to your Facebook page and allows your visitors to access different elements of your business. Three mini-apps are now available: 1) Cruise Search 2) Vacation Search 3) Sweepstakes & Email SIgn-Up. Links to set up the Facebook apps can be found in the marketing section of SigNet.

For the complete PDF set of instructions from Signature Click Here