Content & Social Media Services

An out-of-date website and stale banners undermine your agency's credibility with travelers. The Advaia team keeps your website and social media presence fresh, so you can focus on selling travel.

Managed Facebook and Instagram content and website banner refreshes for busy Signature Travel Network member agencies. Four services, handled for you by the Advaia team.

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Social Media Page Creation

The starting point for agencies without a social media presence. The Advaia team creates or claims your agency's Facebook and Instagram pages and brands them consistently: your logo, cover image, bio, contact information, and website link. We also set up admin access so your agency always controls its own pages.

Reputation Management

The Advaia team monitors your Facebook and Instagram pages, comments, and reviews. Questions from your clients are forwarded to your agency within one business day, and your answer is relayed or posted for you. Nothing is answered on your behalf. Reputation management is included with every package that includes social content.

Content Creation & Posting

Your pages stay active with 2-3 posts per week, at least one created by Advaia. Copy and hashtags are customized to your agency on every post; there are no generic blasts. Source material comes from Signature promotions, the Signature media toolkit, preferred-supplier content, and anything you would like featured.

Every post is reviewed by a person before it goes out, and posts stay in your agency's voice and specialty. Your supplier rules are respected: excluded suppliers stay excluded. New clients get an approval period, so you see posts before they publish.

Website Banner Refreshing

The Advaia team refreshes the banners on your website with current Signature promotions and approved graphics: from one update per month with Signature Content Refresh to 2-3 updates per week with Custom Brand Content. Your agency's ID is included in every landing URL, and expired banners are never left on your homepage. Banner space reserved for your own promotions, such as group sailings, stays yours.

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Packages & Pricing

Every Advaia website gives your agency access to powerful travel content and promotions from Signature Travel Network. Advaia Managed Content Services takes the next step by selecting, formatting, and publishing that content for you.

Signature Content Refresh $99 per month

A simple monthly refresh using current promotions, travel packages, and approved graphics available through Signature Travel Network.

Includes:

• One website banner update per month
• One Signature promotion or travel package
• Graphics curated through SigNet
• Desktop and mobile banner formatting
• Promotional headline and call to action
• Link to the applicable offer or inquiry form
• Banner installation on your Advaia website
• One revision

Available for: Independent Agent, Silver, Gold, Platinum, and Custom websites
Best for: Independent advisors and agencies that want their homepage to remain current without managing the updates themselves.

Signature Website + Social $199 per month

Coordinate your Advaia website with consistent social media content featuring timely Signature promotions and travel offers.

Includes:

• Weekly website banner updates
• Promotions, packages, and approved graphics curated through SigNet
• Desktop and mobile banner formatting
• Banner installation on your Advaia website
• 2-3 coordinated social media posts per week
• Professionally written captions and calls to action
• Facebook and Instagram formatting
• Social media publishing
• Reputation management
• One revision per campaign

Available for: Independent Agent, Silver, Gold, Platinum, and Custom websites
Best for: Agencies that want their website and social media channels to consistently promote the same timely Signature offers.

Custom Brand Content $349 per month

A personalized content service that combines Signature promotions with original content created specifically for your agency.

Includes:

• 2-3 website banner updates per week
• A combination of Signature promotions and original Advaia-created campaigns
• Original graphics featuring your agency's branding, colors, logo, and messaging
• 2-3 coordinated social media posts per week
• Original captions and calls to action
• Facebook and Instagram formatting
• Website banner installation
• Social media scheduling and publishing
• Reputation management
• Seasonal campaign recommendations
• Priority turnaround
• One revision per campaign

Original content may include: custom group travel promotions, destination spotlights, advisor introductions, agency announcements, travel tips and educational content, client testimonials, lead-generation campaigns, and holiday and seasonal campaigns.

Recommended for: Gold, Platinum, and Custom websites
Best for: Agencies that want to develop a recognizable brand and promote their services, groups, advisors, and expertise beyond supplier offers.

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What Is the Difference?

Signature Content: Advaia selects relevant promotions, travel packages, and approved graphics available through SigNet and Signature Travel Network. We format the content for your website and social media channels, add promotional messaging and a call to action, and publish it for you.

Original Advaia Content: Advaia creates a new campaign specifically for your agency. Original content reflects your brand, audience, specialties, advisors, group departures, and marketing goals rather than relying only on existing supplier promotions.

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Optional Add-Ons

Managed Content Services is an optional add-on and is not included in Advaia's regular website hosting or service-plan fees. Services apply to existing Advaia website sections and functionality. New webpages, extensive website development, paid advertising, video production, and social community management are not included. Supplier pricing, availability, terms, and expiration dates are subject to change and must be verified before publication. Unused monthly content does not roll over.

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How It Works

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